2009 July | eCommerce and Marketing News & Tips

Bing & Yahoo deal will change how you do online marketing

Posted in SEO News and Analysis July 30th, 2009 by admin - Be the first to comment

A search deal struck between Microsoft and Yahoo! has been officially confirmed by both companies. As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers.

This is a 10 year agreement
Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms
Yahoo! will continue to syndicate its existing search affiliate partnerships.
Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
Each company will maintain its own separate display advertising business and sales force.
Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process. Read more…

Ajax Checkout 2.0, ready to go be released any time!

Posted in Ajax Checkout July 29th, 2009 by admin - Be the first to comment

Shorter checkout

This time we make the Zencart’s checkout process even faster by combing the shipping/billing address steps into one.

Cleaner layout

Yes, we removed many unnecessary parts on the layout to make it much more cleaner.

Easier Config

Yay, 1 step reduced. We also moved most configuration settings into admin so you can easily change the settings without having to edit the config file via FTP.

Faster

Yes, it is faster. We reduced a bunch of necessary loads to speed it up.

Bugs fixed

A bunches of minor bugs were fixed, so now the checkout process will be as smooth as it can be.

The new version will be available on Eazy-Template soon. If you have bought a previous version of this module, you will see the free upgrade package available in your account section soon.

Is your Zencart slow? Zencart optimization guide

Posted in Tips & Tricks July 29th, 2009 by admin - Comments (5)

Did you know that, unless the users really need to see the content on your site, most wait no longer than 5 seconds before moving to another site. And with the huge number of sites on the internet, they have MANY choices. To avoid losing potential customers, one of the most important things you want to make sure is that your users can experience lightning fast speed when they visit your site, and here are several tips for you: Read more…