A top-level domain or domain name (TLD) is the highest level of domain names in the root zone of the Domain Name System of the Internet. For all domains in lower levels, it is the last part of the domain name, that is, the label that follows the last dot of a fully qualified domain name. For example, in the domain name www.example.com, the top-level domain is com, or COM, as domain names are not case-sensitive (Wikipedia). There has been a continuing problem with the Internet in recent years, and that problem is trying to figure out exactly what TLD’s should be used for what type of website. For many people this doesn’t matter to them, other than the inconvenience of trying to remember whether is a .com (a TLD once meant for businesses), a .org (a TLD once used for non-profit organizations), and an International domain, such as .cn, .ca., .ly, or a multitude of others.
In the end the whole process of using a specific TLD in a URL has become a moot point…no one actually pays attention to the original meanings, and just buys whatever domain they feel will be most profitable for their venture. But skipping away from the usual Internet users, let’s look at the people that this problem does effect: those that are looking to create a site full of content that is available on an International scale, but easily picked up by search engines.
This is where the real problem begins. There are three different options you have in this situation, and each one has it’s up and downsides. In the end, you have to look at the three choices you have and decide which one will end up being most beneficial to your situation and desires. Keep in mind that no one will offer you the perfect solution, and that is just an unfortunate consequence of using International content for SEO. But you can create major improvements, which is still all you can hope for in most facets of SEO. Read more…
Last week we took some time to look at exactly what linkbait is, and how it works within the context of viral marketing. We learned that linkbaiting was the process of creating any kind of content as a means of attracting links, and so increasing traffic to a particular website. We also learned that viral marketing is an important tool for linkbaiters, as the very natural of viral marketing is to be shared among a large number of people.
Today, we are going to look at some of the basic rules that you will want to follow when attempting to linkbait. These are all important guidelines, specifically because creating content for the sake of links will often cause webmasters to delete and ban your content long before it reaches a target audience. If you don’t do it right, you might as well not do it at all. Taking all the necessary precautions will bring in a lot of work, but not a lot of results. Read more…
Google has been on the warpath to dispel some of the rumors that have been circulating the net about their policy towards duplicate content. Not only have various videos been made to address this issue, but several have been created to specifically explain what the real policy towards websites that post duplicate content for the sake of increased Google rankings.
Greg Grothaus of the Search Quality Team is one of the many members of Google that has taken the offensive on this issue, and posted a new video on his team’s YouTube channel to explain the difference. It gives a great, simple explanation about the differences between duplicate content and spam, and denies some of the information that has been posted online.
In our last installment we began discussing the tips that can help you create a successful and attractive website, which will meet all of your customers needs. Those first two tips were keeping it simple, and sticking with a plan. Both of these are rather general, so today I would like to discuss a few targeted tips that can help you to make sure that you have as effective and helpful an ecommerce site as you possibly can. Read more…
Given the same lines of products and price ranges, which elements make one store a success while the other a failure? Besides services and such, researches have shown us that the way you arrange elements in your store has direct effect on the conversion rate (in other words, your bottom line). While there is no foolproof guide which can be applied to every situation, there are lessons we can learn from trials and errors. In an attempt to find out the better way to design website for high conversion, we decide to review online stores on our blog to find out what to do and what to avoid. Please keep in mind that all these are our subjective opinions and we would love to hear from you!
This week, we will review Bobkatgifts.net, the owner of the website has allowed us to post a public review of his website here. Read more…
Unless you are in some industries where you wouldn’t want the customers return to you or have them tell good things about you, keeping customers happy is one of the utmost important tasks a business has to do. (BTW, if you know any industry falls into the above industries please let me know. Even the ‘death-care” industry cares about their customers).
Over the last decade the Internet has become the primary resource for laying the groundwork and expanding on business principles. It is for this reason that more people are turning to various marketing methods that will help them compete with the millions of businesses that cover every edge of the endless World Wide Web. This 10-week article series will be dedicated to going over the uses, basics, and benefits of two popular online business models: viral marketing and link baiting.
We will start today by looking at what these two marketing methods are, and how they can be used to promote a company, product, service, or website. From there we will explore different ways of using these methods every week, as well as finding examples of when they are used. By the end you should be close to an expert in the world of SEO, and able to begin applying these principles to your own site. Read more…
As an update to the long delayed series Zencart Ajax Made easy, I have uploaded and make the package available to you all.
First of all, this whole package doesn’t contain any specific javascript plugin itself, it only:
receives the “request” from the client’s browser,
decides whether the request is Ajax request or not
returns content on json format if the request is Ajax. Read more…
