Keeping Customers Pleased With Your Service
Unless you are in some industries where you wouldn’t want the customers return to you or have them tell good things about you, keeping customers happy is one of the utmost important tasks a business has to do. (BTW, if you know any industry falls into the above industries please let me know. Even the ‘death-care” industry cares about their customers).
customer service
Since people started jumping onto the online sphere, this industry has become increasingly competitive and the reasons are obvious. The Internet is an infinite resource, one that is much more affordable to maintain than a physical shop, and the possibilities for profit are drastically increased as even the smallest shops can be accessed on a global scale. This is all positive for small and medium sized business owners, and the possibility of expansion has brought many onto the fast track of online success.
But there is a downside to the popularity of Internet business, and that is the fact that competition has increased, and it is harder to create customer and brand loyalty, a number one priority in marketing. That means you will have to work a little harder to ensure customer satisfaction, especially since the Internet is not nearly as personal as face to face sales. But there are some basic steps you can take to make sure your clients are all pleased with your services, and keep coming back for more.
- Think like a consumer. When we run our own businesses we tend to enter into a seller’s mentality. We begin to view everything from the point-of-view of gaining profit, which is the wrong mindset to have. You need to take some time to stop and imagine being the consumer. What would you want to be offered to you? How would you like to be treated?
- Make it simple. Have you ever been on a website that was impossible to navigate? Perhaps their links were running into one another, or pages weren’t loading properly. Maybe the checkout cart was refusing to update a total, or there were problems with the their credit card program? Chances are, you gave up and chose to go with someone else, just to save yourself the time and frustration. Keep in mind that your own customers will probably do the same, so regularly check your site to make sure it is simple and working.
- Show your appreciation. Follow up on orders. Offering free gifts is a great way to show your customers that you appreciate them. Whether it is a free item when they buy a certain number of products, free shipping on orders over a certain amount, or a percentage off of services, it is a great way of gaining customer loyalty. If you make them feel that you care about their business, they will care in return. In my experience, simply send a personalized birthday eCard on the customer’s birthday can have some huge impact.
- Be the best! Of course, this should seem obvious. But there is a certain amount of cynicism in the business world that leads so many to work towards being merely adequate. If you always aim to be the best in the industry your customers will begin to feel the same. This means not taking any shortcuts, not spamming, and keeping up with the latest trends in your genre. Try to offer something new to your customers that no one else can give them, something to keep you fresh in their minds. They will appreciate it.
Is there any tip/experience you would like to share with everyone?
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