Last week we touched on the subject of your target audience, namely knowing who they are, and giving them what they will want. Today we will expand on that concept, and discuss the different groups that make up the satirically named ‘Linkerati’. These elite members of the Internet are the main focus of linkbaiters and viral marketers, as they are the hubs from which information is most widely spread. Think of these people as the center of a spiders web, with each strand spinning from that middle point, moving out into a wider and wider circle. The idea behind a member of the Linkerati is that they own powerful websites, blogs, or positions of information sharing. They are separate from the average webmaster whose site may or many not rank high in Google ratings, or receive a wide amount of traffic on a daily basis. They are a source for people to go to for information, entertainment, or services. From there, other Internet users will pass content along, ensuring it is seem by the highest number of people possible. Some of these Linkerati include: Read more…