We covered the first tier of the ‘Linkerati’, the people who are most likely to help you to gain exposure using viral marketing tactics. While these three will always be your number one priority in getting your name and content out onto the great expanse of the World Wide Web, there are three others that can prove beneficial, as long as you provide content that will be directly related to their interests. Unfortunately, the two out of three can be difficult to expand to, but knowing of their existence will be the first step into catching their attention, and provide a secondary resource to linkbaiters. Read more…
Business Basics: How Business Cards Are Still Relevant
Posted in Marketing November 17th, 2009 by admin - Be the first to commentThe world has moved into a digital age, and as such many businesses are taking their campaigns online, relying on the world wide web to do their marketing for them. But if you are relying on the net completely, you are losing potential business. You are also losing the chance to create customer loyalty, and attract that market that exists right outside your front door.
So, what can you do to get to this important customer base? Try doing things the old fashioned way, and relying on face to face marketing to get you the clients you need. Business cards are a traditional and effective way of doing this. People will carry a business card in their wallet for weeks, sometimes months, and when they find themselves in need of a service their minds will often go to that card before anything else. This is an effective means of branding that can really benefit your business, especially as a small of medium sized business that doesn’t have a large budget for advertising.
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Finding Your Target Audience
Posted in Marketing November 14th, 2009 by admin - Be the first to commentLast week, we talked about the importance of finding a niche market to establish your small business in. Today, we will touch on why, and how, you have to find a target market to advertise to. This is more than creating a general idea of who might be interested. Instead, you will be narrowing down to a select group for each product, and sticking with that group until you have earned enough to expand.
Finding THE niche for your business
Posted in Marketing November 3rd, 2009 by admin - Be the first to commentA few years ago I started my first business: selling fashion jewelries only. I had absolutely no experience in either jewelry or online business and boy I wondered how the business could lasted that long after all the mistakes I made. Anyhow, one of the most basic mistake I made was trying to satisfy everyone: I tried to build up stocks that would satisfy the needs of all types of customers, it’s not a surprise that I couldn’t impress anyone. All that money, effort and time went out of the window was not completely wasted however, I did get one very important lesson: You have to concentrate your capital, or what they usually say in marketing courses: Finding your niche (I wish I took those courses before *_*)
Over the years the term ‘niche marketing’ has gotten a rather bad reputation. It tends to conjure images of shifty online businessmen attempting to sell programs that promise to make you millions in a few short months, and to give you everything you need to create a successful company with no work. But this is an unfair generalization that has undermined a basic principle of business for far too long. It has also left many company owners struggling to make end’s meet as their ventures fail. Read more…
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