Viral Marketing & Link Bait Basics: Part VIII

Posted in SEO News and Analysis February 26th, 2010 by admin - Comments (1)

There is a general type of linkbaiting method that is often used on the Internet, much more so that specified marketing campaigns. These are especially useful for those that have content-rich sites, such as blogs, or anything that is meant to sell information via traffic, rather than through a direct product. This is general viral marketing and linkbaiting, which can be applied in several difference ways. Each one should appeal to a different source, and slightly alter the way that traffic is created.

Blogs

Quickly becoming a staple of the online world, blogs are a better place than ever to generate interest. Because they are so easily shared socially, they make great viral marketing foundations for your website. This is also true of generating links. Blogs will commonly link to one another, and they have to do legally use a source. Using the day’s top interest points, or targeted niches, will help to ensure you regularly bait links through your own blog.

What you have to decide is the purpose of the blog itself. Most will probably have it stand alone, and put all their time and effort into updating it, and branding it. This is commonly seen with news blogs, gossip blogs, technology blogs…anything that moves quickly and has to shift from day to day. This will always bring in the most links.

Next, you have general interest blogs. These don’t bring in as many links, but they do often get dedicated followers for the information you provide. For example, you may create a site dedicated to offering all natural beauty tips, or reviewing video games and movies. They won’t be updated on a day to day basis, but they will generate a good deal of interest, and continue bringing in links on the same topics for a long while.

Last, you have SEO blogs. These are sites that have posts created specifically to anchor links. These can be beneficial for advertising purposes for another website, but they can also be easily caught. You should think of these as hit and miss options. They may help to boost you in small spurts, but those are not lasting. They are like the Mario Energy Stars of the linkbaiting world….effective, but not at all permanent. Read more…

Viral Marketing & Link Bait Basics: Part VII

Posted in SEO News and Analysis February 19th, 2010 by admin - Be the first to comment

As you continue on the round to successful link baiting you might notice something that most marketers end up seeing at some point: content only draws in backlinks for so long. It doesn’t matter how good the content you have created it, or how many links it attracts during the first few weeks. Once a campaign has run its course, whether that be over a month, or over a few hours, it is done. That same content cannot generally be resurrected again.

There is one main exception to this rule. That is when you have written a second part to the original, and link it through that content to the original source. This may bring in some backlinks as new visitors seek it out for reference. This is a good strategy to keep milking a particularly helpful bit of content a little while longer, but won’t work long term either, as that second part will eventually go out of vogue as well. Read more…

Regarding Zencart’s cross sell module

Posted in Add Ons February 17th, 2010 by admin - Be the first to comment

We have received reports that many people are having problem with the module not being compatible with the new version of Module Manager, this is to be expected and we are deeply sorry for the inconvenience. A new version has been posted under the support thread of this module, and if all go well we will post it to download section soon.

We will be working on a new xsell module that will suggest related products automatically, so if you have any suggestion or features that you want please let us know now.

Sincerely yours,

Rubik Team

Viral Marketing & Link Bait Basics: Part VI

Posted in SEO News and Analysis February 11th, 2010 by admin - Be the first to comment

Today I would like to talk about using linkbaiting as a means of establishing positive public relations for your company or website. When used correctly, you can use a few well placed items of viral marketing to create an image of professionalism and trust for your business. It is the proper way to go about using this method or marketing, and it is another reason that it is so important to be mindful of what kind of content you use.

It is also a method of using the viral content itself to draw in links, and it is a much more effective way for medium-sized businesses and websites to compete with larger ones, which have a great deal of funding at their disposal for advertising campaigns. Just think of the videos, commercials, ads, contents, and gimmicks that have been used in the past.

An example is the recent release of a website for the movie ’2012′. They created a fake organization called The Institute for Human Continuity, which offers a fake lottery to become one of those saved when the world “ends” in 2012. They created a well formed website, professionally done, to cause a hype, and they didn’t announce it as a marketing campaign. They even managed to secure a .org domain to increase it’s realism.

Institute for Human Continuity

Great Marketing

Read more…

Increase sales by tracking site search

Posted in eCommerce February 7th, 2010 by admin - Be the first to comment

Google Analytics (GA) is a popular service for many small – medium ecommerce businesses because it can provide almost all the features that other commercial (paid) services can provide while staying FREE.

Many people, however, don’t know how to take full advantage of the power that GA offers them. Last week I was chatting with a client and turned out she did not know that she could track what the customers search on her site with GA. Just imagine how surprised and happy she was. Knowing what your customers searching on your site along with other factors (how many times they have to refine their search, how deep did they have to dig down, … to find what they are looking for) can help you to stock your store with the products that are on demand, or to re-work your internal search engine to give better search result.

Setting up site search tracking is very easy:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=75817

For Zencart, you should use keyword for “Query Parameter” and categories_id for “Category Parameter”

Marketing a Small Business Through Social Media Part I

Posted in Marketing February 7th, 2010 by admin - Be the first to comment

Social media has changed the face of more than just the Internet, but of communication as well. It makes it easier than ever to keep in contact with friends, family, and even strangers from all over the world. But there are business implications as well, and many have been utilized by business owners running small companies. It is a great way of getting the message out for free, and any good business owner will tell you to take full advantage of free advertising when you hear about it.

The problem is deciding what kind of social media to focus on. Reuters did an article last year (“Small business, social media not mixing”) that gave some interesting statistics. Two thirds of 500 small businesses that were asked had found no help from sites such as Facebook and LinkedIn, and had not sought any other social media resources to assist them in better marketing their business. This was because most didn’t know what was available to them, and so missed out on the various sources opened to them through social media.

Read more…

Viral Marketing & Link Bait Basics: Part V

Posted in SEO News and Analysis February 2nd, 2010 by admin - Comments (1)

The primary purpose behind linkbaiting is self evident: you are trying to capture more links for the sake of exposure. But what are the other reasons? As a basic marketing strategy, there are several other primary purposes behind using linkbaiting to bring in traffic for your site. Each one is a way of building on the original purpose, and when you keep them all in mind you will be able to create better content for the sake of backlinks. If you don’t keep them all in mind, you will lose several key resources, which means wasted time, and lost profits.

Establish a Base Audience

There is nothing so precious to a webmaster or company than having a group of people dedicated to their website/product. Not only will this ensure a group of regular visitors, but it will lead to users spreading the word about you. They will tell friends, create links, and provide a crucial network beyond that of which is provided by affiliates and standard marketing. Read more…

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