Increase sales by tracking site search
Google Analytics (GA) is a popular service for many small – medium ecommerce businesses because it can provide almost all the features that other commercial (paid) services can provide while staying FREE.
Many people, however, don’t know how to take full advantage of the power that GA offers them. Last week I was chatting with a client and turned out she did not know that she could track what the customers search on her site with GA. Just imagine how surprised and happy she was. Knowing what your customers searching on your site along with other factors (how many times they have to refine their search, how deep did they have to dig down, … to find what they are looking for) can help you to stock your store with the products that are on demand, or to re-work your internal search engine to give better search result.
Setting up site search tracking is very easy:
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=75817
For Zencart, you should use keyword for “Query Parameter” and categories_id for “Category Parameter”
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