Firing your customers

Posted in eCommerce April 27th, 2010 by admin - Comments (1)

Not all customers are pleasant. In fact, chances are you have had at least one – and probably many more – that have been so difficult that you have had to fight not to grind your teeth into dust. Sometimes, irritating clients just have to be dealt with, and with the same courtesy as anyone else. But how do you know when it is time to say ‘enough’ and cut your losses?

The first way of knowing is deciding whether or not it really is a loss. A customer who takes up a great deal of time and energy might be costing you more than they are making you. If you find yourself dealing with constant late payments, low fees, or just a great deal of stress in yourself and your employees, there is a good chance they aren’t making you enough to justify keeping them around.

Another is just the irritation factor. You really don’t have to put up with a customer that is out of hand. If they persistently rub you the wrong way, mistreat you or staff, or are late on payments or constantly retract bids and promises, it is alright to tell them to take their business elsewhere. There is no rule saying you have to sacrifice your sanity for a couple of bucks you can likely make up with another client. And letting them go will give you the ability to search for one.

But there is a right way and a wrong way of conducting this sort of situation. The relationship between a company and a customer is a delicate one, much more than you might think. When you let a client go you are risking word getting out to other potential customers. Which is why you have to handle it with professionalism, grace, and courtesy. Read more…

The hidden feature of CSS Javascript Loader

Posted in Add Ons April 22nd, 2010 by admin - Be the first to comment

One of the most important feature many web developers need is the ability to load different css file based on the different browser/browser being used. There are more than one modules available on Zencart download that provide this specific feature, but if you already use CJ Loader (and you should), you already has this ability.

CJ Loader at of this version automatically load your browser specific as well as browser+version specific css and jss files. Read more…

Viral Marketing & Link Bait Basics: Part X

Posted in SEO News and Analysis April 20th, 2010 by admin - Be the first to comment

We have reached the end of our series, and today I would like to discuss the last important detail about link baiting and viral marketing, and that is specific content ideas to help you attract the most attention. When it comes to deciding on what kind of content format to use, you should always look at what is currently bringing in the most attention at the moment. Some will also be constant, and will always bring in a fail amount of traffic no matter what is currently popular.

Top 10 Lists

Lists are always your number one. Everyone loves to read a good “Top 10 of the Coolest Things To Happen During That Year” list. It gives them a quick bullet of a basic genre for them to enjoy. If you provide pictures, it is even better, but it isn’t necessarily needed. You can also consider a meme a list type, and provide something in that format.

When posting it, be sure you provide simple keywords on the page, and within the text. Make the title itself SEO targeted, as that will give you more hits on any search engine, and bring people directly to you. You should also make sure to write it in the most interesting way possible, but keep it succinct. You don’t need long passages, just a paragraph or two per item, to keep it snappy but interested. Read more…

Tag Module Screencast batch 2

Posted in Add Ons April 15th, 2010 by admin - Be the first to comment

User’s Tags Manager
Here you can see that the users can see the tag cloud of his/her current tags, can edit the tags (when the user edits a tag, all the products tagged with this tag by this users will also change tags), and delete tags.

Admin Tags Manager
Within the simple admin, you can search by tag name or product id, you can also check certain info to gain insight into your customers’ mind.

Zencart 1.3.9 beta testing

Posted in News & Discussion April 14th, 2010 by admin - Comments (1)

Just a quick notification for all zencart users, the long over due 1.3.9 is now available for beta testing, if you want you can pop in zencart forum to read the announcement and download the package to test.
Seems like there are still bugs to be fixed, so it is not ready for your live sites yet.

Tag Module Screencast batch 1

Posted in Add Ons April 12th, 2010 by admin - Comments (2)

Adding tags for guests (can be turned off)

Adding tags for users

The main difference is that a logged in user can also check an already added tag as “relevant” to them, this will later allow them to list all the products that were tagged with a certain tag by ANY user or only the ones tagged by them. This will also allow us to easily do some statistical stuffs in the backend, and perhaps use this type of data for customers’ insight research or showing relevant products to them.

Note that you can also require that all new tags added have to be approved first before available to the public, can be useful if you want to make sure your users don’t use offensive language on your website.

More demo videos come later.

Hosting for Small Business

Posted in eCommerce April 11th, 2010 by admin - Be the first to comment

Running a business online used to be handled by major companies, or those small businesses with owners who were tech savvy and had a great deal of knowledge of HTML, Flash, and the other major building blocks of the online community. If someone who wasn’t up on the latest advances in those areas wanted a site for their company they had to pay out the nose to do it, hiring a website designers to get the job done.

But times have changed. While some still take the route of commissioning a web designer to make them the perfect site, others have been taking advantage of affordable and user-friendly web hosts who offer you a shot at making a professional site on your own, using their simple building tools and customer service agents advice and assistance. But with so many out there, which are the best for the small business owner?

Hosting is a product, a service just like any other product, so when you purchase a product/service you expect support, support and support. This is even more important for hosting for several reasons:

  1. Unlike your brick-and-mortar store, your website opens 24h, in another way at any time a customer can go to your store to buy stuffs or get information from you, you don’t want to turn them away by a “page not found” message. What if your server goes down at mid night and your hosting only provide support during work hour?
  2. Some hosting providers claim they have 24h support service, but their time frame to answer your support request email is 12-24h, this is UNACCEPTABLE in my opinion.
  3. Maintaining an online store is a hard task, especially if you are tech illiterate (which is not essentially a bad thing), so you need a hosting that can go beyond normal customer service to provide you with the support you need to grow your business. Read more…

Sneak peek of our latest module – Product Tags

Posted in Add Ons April 2nd, 2010 by admin - Comments (3)

Tagging allows your customers to sort your products using their own preferences (not yours) so that they can later find these products much faster. Checking your customers’ tags also help you to get a deeper insight into your customers’ perspectives and makes changes to boost your sales.

An additional bonus value of tagging is SEO: your products pages will have more keywords, and even better these keywords are more useful for customers.

You can check out our tag module here, currently we are adding administrative features before releasing it:

Some planned features:

  1. Allowing 2 types of tags: public and private tags
  2. Allowing Guests to add tags (or not)
  3. Require authorization before adding tags (optional)
  4. Customers can manage tags via their account manager (edit, delete)
  5. Admins can manage tags (approve, delete, check statistics)

The modules is written by jQuery and our custom class for Ajax, and will work with or without javscript enabled.

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