Viral Marketing & Link Bait Basic: Part I

Posted in SEO News and Analysis September 5th, 2009 by admin - Comments (2)

Over the last decade the Internet has become the primary resource for laying the groundwork and expanding on business principles. It is for this reason that more people are turning to various marketing methods that will help them compete with the millions of businesses that cover every edge of the endless World Wide Web. This 10-week article series will be dedicated to going over the uses, basics, and benefits of two popular online business models: viral marketing and link baiting.

We will start today by looking at what these two marketing methods are, and how they can be used to promote a company, product, service, or website. From there we will explore different ways of using these methods every week, as well as finding examples of when they are used. By the end you should be close to an expert in the world of SEO, and able to begin applying these principles to your own site. Read more…

Bing & Yahoo deal will change how you do online marketing

Posted in SEO News and Analysis July 30th, 2009 by admin - Be the first to comment

A search deal struck between Microsoft and Yahoo! has been officially confirmed by both companies. As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers.

  • This is a 10 year agreement
  • Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms
  • Yahoo! will continue to syndicate its existing search affiliate partnerships.
  • Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
  • Each company will maintain its own separate display advertising business and sales force.
  • Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process. Read more…
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